D
Olfactory Psychologist, PhD

Dr. Anjali Mehta

Dr. Mehta holds a PhD in sensory psychology and writes about why we wear what we wear — the emotional architecture of personal scent.

PhD, Sensory Psychology

Stories by Dr.

Perfume Psychology: Why We Wear What We Wear
Perfume PsychologyJanuary 22, 2025

Perfume Psychology: Why We Wear What We Wear

The hidden psychology of perfume choice — and what your favourite bottle, or the personalized blend you mix yourself, says about your nervous system.

Read· 10 min · Dr. Anjali Mehta
How to Make Your Own Perfume: A Beginner's Guide to Formulation
DIY Perfume TipsNovember 15, 2024

How to Make Your Own Perfume: A Beginner's Guide to Formulation

Demystifying the math behind the top, heart and base notes — a step-by-step guide to using your first DIY perfume kit at home in India.

Read· 11 min · Dr. Anjali Mehta
Learning to Smell: Building a Vocabulary Before You Build a Perfume
DIY Perfume TipsMarch 18, 2025

Learning to Smell: Building a Vocabulary Before You Build a Perfume

Most of us do not have words for what we smell. A practical guide to building a small, honest scent vocabulary — and why it makes your home blends sharper, faster.

Read· 8 min · Dr. Anjali Mehta